- Reporters must consider their audience. This is something we learned in 101, and Baker restates it here. Never assume that an average reader knows background information or definitions of terms. Putting things in plain language helps a story flow better.
- Handling information in connected stories. When multiple stories are written on the same topic over time, the same information may need to be restated so that each story can stand on its own. Baker suggests using inverted pyramid format, and moving information already stated in previous stories on a topic down the pyramid while putting new information in the first few paragraphs.
- Perspective. Linking to #1, readers may not know about the background of a story, not because of ignorance but because there is no reason for them to immediately assume a connection. Reporters must provide background to prevent their getting the wrong idea.
- Explain not just an event, but its significance. If something is the first of its kind or otherwise unusual, mention it. D*n*ld Tr*mp’s misogynist remarks are more significant given he is running against the first female major party nominee for president. She hasn’t been afraid to bring it up, and nor should reporters be.
- 1000 dead editors. Nice metaphor for the season, but it would be nice if Baker had spent more time on citing other experts and less on convoluted metaphors about bees and zombies.